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The Long Game: Inside the Mind of Eric Klein
The story of Helix Stadium isn’t just about gear. It’s about the way Eric Klein’s brain refuses to stop working. His fingerprints are all over the Helix family of products, and now, the company’s new flagship-in-waiting: Stadium.
Nick Rambo
9 min read
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Feedback Loop: How Line 6 Embraces Social Media
Frank Ritchotte starts his day early. In fact, you may find him at the gym shortly after 3 a.m. — but by then he’s already spent a considerable amount of time on his phone. Such is the life of Line 6’s senior director of operations. He usually arrives to the office by 5 a.m., but not before he’s caught up on any messages from customers and browsed a sampling of select websites to get a feel for the recent Line 6-related activity. "Social media has come a long way, a shockingl
Nick Rambo
6 min read
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