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Feedback Loop: How Line 6 Embraces Social Media
Frank Ritchotte starts his day early. In fact, you may find him at the gym shortly after 3 a.m. — but by then he’s already spent a considerable amount of time on his phone. Such is the life of Line 6’s senior director of operations. He usually arrives to the office by 5 a.m., but not before he’s caught up on any messages from customers and browsed a sampling of select websites to get a feel for the recent Line 6-related activity. "Social media has come a long way, a shockingl
Nick Rambo
6 min read
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