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Feedback Loop: How Line 6 Embraces Social Media
Frank Ritchotte starts his day early. In fact, you may find him at the gym shortly after 3 a.m. — but by then he’s already spent a considerable amount of time on his phone. Such is the life of Line 6’s senior director of operations. He usually arrives to the office by 5 a.m., but not before he’s caught up on any messages from customers and browsed a sampling of select websites to get a feel for the recent Line 6-related activity. "Social media has come a long way, a shockingl
Nick Rambo
6 min read


Tech Talk: An Interview with Line 6's Eric Klein
Eric Klein is from a generic small town in South Dakota. A blink-and-you-almost-missed-it kind of place where life and conversation circles around high school football rivalries and how the crops are coming in. “Needless to say, being a music geek was" — he pauses for effect — “less than optimal, socially speaking.” His family moved from South Dakota to Arizona when he was sixteen. “Getting to see live bands every weekend was life-changing,” he says. “There was one month i
Nick Rambo
7 min read
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