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Feedback Loop: How Line 6 Embraces Social Media
Frank Ritchotte starts his day early. In fact, you may find him at the gym shortly after 3 a.m. — but by then he’s already spent a considerable amount of time on his phone. Such is the life of Line 6’s senior director of operations. He usually arrives to the office by 5 a.m., but not before he’s caught up on any messages from customers and browsed a sampling of select websites to get a feel for the recent Line 6-related activity. "Social media has come a long way, a shockingl
Nick Rambo
6 min read


There Is No Brand: An Interview with Strymon Engineering
In Greek mythology, Strymon was a river god who had a son with one of the nine goddesses of music, song and dance. In this realm, Strymon...
Nick Rambo
6 min read


More Than Logic: An Interview with Meris
When Terry Burton made the choice to quietly leave Strymon Engineering in late 2012, it was because he wanted to find his own way. “Once...
Nick Rambo
6 min read


Whirlwind: An Interview with Colt Westbrook from Walrus Audio
"I mean — who doesn't have an affinity for marine mammals with tusks, right?" These were first words out of the mouth of Colt Westbrook,...
Nick Rambo
4 min read


From the Ground Up: An Interview with Line 6's Brandon Frenzel
Brandon Frenzel lives in two worlds. On the one side, he’s a Line 6 Product Owner, which means that he’s ultimately responsible for...
Nick Rambo
7 min read


Tech Talk: An Interview with Line 6's Eric Klein
Eric Klein is from a generic small town in South Dakota. A blink-and-you-almost-missed-it kind of place where life and conversation circles around high school football rivalries and how the crops are coming in. “Needless to say, being a music geek was" — he pauses for effect — “less than optimal, socially speaking.” His family moved from South Dakota to Arizona when he was sixteen. “Getting to see live bands every weekend was life-changing,” he says. “There was one month i
Nick Rambo
7 min read


In Beard We Trust: An Interview with Nick Greer from Greer Amps
Nick Greer has a hard time talking about himself. Ask about his business and he’ll tell you everything you want to know — and maybe a bit...
Nick Rambo
6 min read


Deadstock: An Interview with Dan Perkins from Couch Straps
Couch founder Dan Perkins has been making vegan guitar straps since 1999. Yes, you read that correctly — vegan guitar straps. “Vegan...
Nick Rambo
3 min read
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