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The Boss of BOSS: An Interview with Yoshi Ikegami
Boss headquarters is located on the northern edge of Hamamatsu, a city in Japan’s western Shizuoka Prefecture that’s home to about...
Nick Rambo
8 min read


Feedback Loop: How Line 6 Embraces Social Media
Frank Ritchotte starts his day early. In fact, you may find him at the gym shortly after 3 a.m. — but by then he’s already spent a considerable amount of time on his phone. Such is the life of Line 6’s senior director of operations. He usually arrives to the office by 5 a.m., but not before he’s caught up on any messages from customers and browsed a sampling of select websites to get a feel for the recent Line 6-related activity. "Social media has come a long way, a shockingl
Nick Rambo
6 min read


There Is No Brand: An Interview with Strymon Engineering
In Greek mythology, Strymon was a river god who had a son with one of the nine goddesses of music, song and dance. In this realm, Strymon...
Nick Rambo
6 min read


More Than Logic: An Interview with Meris
When Terry Burton made the choice to quietly leave Strymon Engineering in late 2012, it was because he wanted to find his own way. “Once...
Nick Rambo
6 min read


Whirlwind: An Interview with Colt Westbrook from Walrus Audio
"I mean — who doesn't have an affinity for marine mammals with tusks, right?" These were first words out of the mouth of Colt Westbrook,...
Nick Rambo
4 min read


From the Ground Up: An Interview with Line 6's Brandon Frenzel
Brandon Frenzel lives in two worlds. On the one side, he’s a Line 6 Product Owner, which means that he’s ultimately responsible for delivering quality products to the marketplace. “I think it’s a lot like an entrepreneurship role,” he says of the title. “We come up with an idea, get reactions from customers and then company funds us to build it and prove it out.” The cycle begins with Brandon (and those like him) identifying needs and opportunities in the marketplace and exis
Nick Rambo
7 min read


Tech Talk: An Interview with Line 6's Eric Klein
Eric Klein is from a generic small town in South Dakota. A blink-and-you-almost-missed-it kind of place where life and conversation circles around high school football rivalries and how the crops are coming in. “Needless to say, being a music geek was" — he pauses for effect — “less than optimal, socially speaking.” His family moved from South Dakota to Arizona when he was sixteen. “Getting to see live bands every weekend was life-changing,” he says. “There was one month i
Nick Rambo
7 min read


In Beard We Trust: An Interview with Nick Greer from Greer Amps
Nick Greer has a hard time talking about himself. Ask about his business and he’ll tell you everything you want to know — and maybe a bit...
Nick Rambo
6 min read


Deadstock: An Interview with Dan Perkins from Couch Straps
Couch founder Dan Perkins has been making vegan guitar straps since 1999. Yes, you read that correctly — vegan guitar straps. “Vegan...
Nick Rambo
3 min read
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